Buyer guide
How to prepare a custom wall art brief
A useful first brief does not need finished artwork. It needs enough context to align the intended customer, visual direction and commercial requirements before sampling begins.
Start with the role the product needs to play
Describe the target customer, sales channel and intended setting. A wall art direction for a retail assortment may need a coordinated range and clear price position; a hospitality brief may begin with room types, palette and installation conditions.
This context helps determine whether an existing product direction can be adapted or whether the project needs a new composition.
- Target customer or project type
- Retail, wholesale, hospitality or another channel
- Target destination and approximate timing
Give the visual direction enough context
Reference images are valuable when they show the aspects that matter: palette, texture, composition, frame language or the level of visual impact. A single image can be a starting point, but it helps to state which parts should inform the new direction.
If buyer artwork is supplied, confirm that the buyer holds the necessary usage rights before it becomes part of the development request.
Make the commercial decisions visible early
Approximate dimensions, quantity, target timing and packaging expectations shape a feasible product plan. They do not need to be final on day one, but they should be part of the conversation before a physical sample is approved.
Use the sample stage to confirm material, construction, frame, color and presentation together—not as separate decisions made after production starts.